Our Story
“We don’t just solve problems—we transform systems. Where others see isolated challenges, we see interconnected opportunities.”
Logic and Form was born from a partnership that began in the Executive MBA program at a leading business school. Nathan, with his background in product design, and Eric, with his expertise in financial analysis, discovered that their complementary skills created a unique perspective on business challenges.
They found that most businesses struggle with siloed approaches to technology, operations, and finance. This fragmentation often leads to AI implementations that don’t align with business goals, SaaS solutions that don’t integrate properly, financial strategies disconnected from operational realities, and strategic plans lacking practical implementation paths. The result is wasted resources and missed opportunities for transformative growth.
Logic and Form was established to bridge this gap, offering an integrated approach that harmonizes design thinking with financial expertise to create holistic, sustainable business solutions.
